VSU ViCARP-RAISE spearheads 1st techno promotion re-echo training

Details: Written by Marianne C. Bayron; Published: 31 May 2023

VSU, through the Visayas Consortium for Agriculture, Aquatic and Natural Resources (ViCARP) - Regional Agri-Aqua Innovation System Enhancement (RAISE) Program in Eastern Visayas organized the first-ever re-echo mentorship series to train its consortium member institutions on the effective way of promoting their technology or product to potential investors and customers.

The five-day Technology Promotion Mentorship Series (TPMS) that ran from May 15 to 19, 2023 centered on the concept of using apt communication strategies and digital marketing for technology promotion.

Trainees of the hybrid TPMS were able to produce techno posters, develop storylines, create Facebook business pages, craft technology pitch decks, and design production schedules at the end of the training program.

Dr. Maria Juliet Ceniza, VSU Vice-President for Research, Extension, and Innovation, ViCARP Director, and the Program Leader of RAISE-8 initially gave an overview of IEC (Information, Education, and Communication) development and production for technology promotion and the 5 modules to cover in this 5-day training, which happens in the Zoom lecture.

Mr. Jed Asaph Cortes, Head of the VSU Web Team discussed the Module 1 PAGPAKALAT to Modules 2 & 3 PAGBILHAN: How to design and produce IEC materials and develop storylines for digital marketing.

Meanwhile, Mary Jane Acosta Serida, Science Research Analyst of the RAISE-8 Program talked about Module 4 PAGPUKAW: Introduction to Technology Promotion and Pitching. Ms. Elmera Bañoc, the Education Research Assistant of VICARP delivered the lecture online on Module 5 PAGTAGUYOD: Techno Promotion Events and Management.

VP Ceniza was delighted that they were able to share the knowledge and skills they learned from attending and completing the masterclass series on TPMS conducted by the Department of Science and Technology - Philippine Council for Agriculture, Aquatic and Natural Resources (DOST-PCAARRD) in partnership with the APP (Association of PAQE Professionals, Inc.) and LES (Licensing Executives Society Philippines) last year.

She congratulated the CMI trainees for responding to their invitation and successfully sharing their outputs from the five-day mentorship series. This would serve as a starting point for effectively promoting the different products that their respective institutions have.

On top of that, Dr. Ceniza revealed that VSU through ViCARP will lead the National AbanTeknohiya of the National Science and Technology Week (NSTW) DOST-PCAARRD that will happen in Iloilo sometime this year as an inspiration for the successful first-ever AbanTeknolohiya event last #VSUAnniv.

In addition, the 1st RAISE TPMS Graduation will be conducted at the same time as the 3 other training: the Intellectual Property Master Class (IPMC), Agribusiness Master Class (ABMC), and Technology Commercialization Mentorship Series (TCMS) coming July of this year.

DOST-PCAARRD Technology Transfer Promotion Division (TTPD) Director Noel Catibog graced the training virtually and congratulated the RAISE-8 Program for the successful conduct of the 1st RAISE TPMS in Eastern Visayas. He believes that this TPMS workshop will help deepen engagement with our consortium partners.

He also announced the approval of RAISE Batch 2, here in a total of 14 regions and now 94 participating agencies for the RAISE Program. He is certain that the Eastern Visayas will always come out on top, nonetheless.

"We will always work together, our partnership and collaboration particularly in techno promotion. Your success is our success," he expressed.